Privacy Policy

Effective Date: 10th September 2025

Serengeti Untamed (“we,” “our,” or “us”) is a brand name of NL Group Limited, a licensed tour company based in Tanzania. We are committed to protecting your privacy and ensuring that your personal information is handled responsibly and transparently.

By using our website, booking services, or contacting us, you agree to the terms outlined in this Privacy Policy.

1. Information We Collect

We may collect the following types of personal information when you use our services:

• Personal Identification Information: Name, email address, phone number, postal address, passport details (when required for bookings).

• Booking Information: Travel dates, itinerary preferences, group size, and special requests.

• Payment Information: Limited payment details necessary to process your transactions (we do not store full card details; payments are handled securely through trusted third-party providers).

• Website Usage Data: Information such as your IP address, browser type, pages visited, and cookies to improve user experience and website functionality.

2. How We Use Your Information

We use your personal data for the following purposes:

• To process and confirm your bookings.

• To communicate with you regarding your trips, inquiries, or support requests.

• To personalize your safari or tour experience.

• To send updates, offers, and newsletters (only if you opt in).

• To improve our website, services, and customer experience.

• To comply with legal, regulatory, or contractual obligations.

3. Sharing of Information

We respect your privacy and do not sell your information to third parties. However, we may share your data with:

• Service Providers and Partners: Hotels, lodges, airlines, and local operators necessary for fulfilling your booking.

• Payment Processors: To complete secure transactions.

• Legal Authorities: If required to comply with applicable laws, regulations, or legal proceedings.

4. Data Retention

We retain personal data only as long as necessary to fulfill the purposes described in this policy, or as required by law (e.g., financial recordkeeping, regulatory compliance).

5. Data Security

We implement reasonable technical and organizational measures to protect your personal data against unauthorized access, disclosure, alteration, or destruction. However, no online transmission or storage system is 100% secure.

6. Cookies and Tracking

Our website uses cookies and similar technologies to improve functionality, enhance user experience, and analyze traffic. Cookies are small files placed on your device when you visit our site.

• Essential cookies: These are necessary for the website to function (e.g., security, navigation).

• Analytics cookies: We may use tools such as Google Analytics to understand how visitors use our site and improve our services.

• Marketing/third-party cookies: If enabled, these may track your browsing habits across different websites to show you relevant advertising.

You can manage or disable cookies at any time through your browser settings. Please note that disabling essential cookies may affect how the site functions.

7. Contact Forms & Communication

When you submit a contact form on our website, the details you provide (such as your name, email address, and message) are transmitted to us via our email service provider, Brevo (formerly Sendinblue).

Brevo acts as a data processor on our behalf, ensuring that your information is securely transmitted and stored for the sole purpose of enabling communication with you. Brevo is GDPR-compliant and processes personal data in accordance with applicable data protection laws.

We do not use the information submitted through contact forms for marketing purposes unless you explicitly opt in.

8. Your Privacy Rights

Depending on your location, you may have rights to:

• Access, correct, or update your personal data.

• Request deletion of your information.

• Withdraw consent for marketing communications.

• Restrict or object to certain processing activities.

To exercise your rights, please contact us using the details below.

9. Third-Party Links

Our website may include links to third-party sites (e.g., partner lodges, booking platforms). We are not responsible for their privacy practices, and we encourage you to review their policies.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Effective Date.”

11. Contact Us

If you have any questions or requests regarding this Privacy Policy or how we handle your data, please contact us:

Serengeti Untamed (NL Group Limited)
P.O. Box 6002, Arusha, Tanzania
+255-712-006-364
info@serengetiuntamed.com